To-Partner Marketing vs. Through-Partner Marketing

Whether you are talking about manufacturing, marketing or management, the trend toward specialization continues.

Three activities have emerged as important concepts in the world of channel management:

1)  To-Partner Marketing

2)  Through-Partner Marketing (TPM)

3)  Partner Relationship Management (PRM)

Vendors that sell through the channel need all three of these programs to effectively work with channel partners to increase productivity and revenue. 

This guide will help you understand the role of each of these programs and how they play together to drive partner sales.