Whitepaper: Channel Management in the Era of Social Technology

The ways partners communicate with their vendors and their customers have changed thanks to social media. That gives vendors two options: change with their partners to exploit the power of social media for success, or cling to yesterday’s methods of communication and get left behind.

So how do you revolutionize for tomorrow without disrupting revenue today?

Download this whitepaper to see answers to questions like:

• How can the use of social media help you escape the trap of the Pareto Principle?
• How has the channel changed as it evolved into a demand-side ecosystem?
• How has the advent of social media changed the behavior of partners – what are the best ways to respond?