Guide to Channel Partner Program Segmentation

To create attractive value to your partners at all tiers revenue potential must be proportional to their investment in time and resources.

And in coming up with an attractive offer, you have two corresponding levers on value: the partners investment requirements, and the benefits that raise or lower their reward. Both vendor and partner must see potential rewards, and measure these against the risks of commitment.

Take a look at our new guide to understand the key variables in the investor / reward equation and what you have to do to get it right.