Channel Programs as a Differentiator

Remember those days when companies were able to throw together a few deliverables that were cheap and easy to assemble, dress them up with a logo and brand name and get buy in? Times have changed, business is now more challenging then ever.

Today, channel programs themselves have to be the differentiator and through them, a company needs to convey actions as well as words that motivate partners to work with them rather than their competition. Consider your program value proposition against our new checklist and gain that competitor advantage!