Infographic 3
Challenges Facing an Indirect Channel Model

Are you aware of the key channel challenges you face and how you can overcome them?

This third challenge in our series relates to the relationship lifecycle that exists between a company and its channel partners. Any sales and marketing professional is familiar with the customer lifecycle - targeting, acquisition, nurturing and repurchase or resale. But the nature of a company's relationship with their indirect channel is infinitely more complex and difficult task to manage. Delve further with this infographic.